Speakers

Jim Donald
Retail Executive and past President & CEO of Starbucks Corporation

Jim Donald, one of the country´s top executives in the supermarket industry, is the president and CEO of Haggen, Inc., a 30-store Pacific Northwest supermarket company based in Bellingham, Washington. He recently announced the sale of the company and will stay on as an advisor.

Mr. Donald most recently served at Starbucks Corporation from 2002 to 2008, first as president of Starbucks North America and then as president and CEO of Starbucks from 2005 to 2008. During his tenure, Starbucks grew to more than 16,000 stores in 43 countries. Donald was named one of the top 25 CEOs in the world in 2006 by The Best Practice Institute.

Mr. Donald has more than 35 years of experience in the supermarket industry. He served as president and CEO of Pathmark stores, at first, a privately held 143-store regional supermarket chain on the East Coast, which went public in 2000. He served from 1996-2002. He also served as a president of Safeway´s Eastern Division (130 stores). Donald was handpicked by Sam Walton as vice president of food merchandising at Wal-Mart Stores, Inc., where he helped lead the development and expansion of Wal-Mart Supercenters. He also held various general management positions at Albertson´s, Inc. where he spent 16 years. He also sits on two public boards: Rite Aid stores where he heads up the compensation committee and Barry Callebaut, the world´s largest chocolate manufacture located in Zurich.

Keynote Address – Tuesday, September 27, 2011 12:15 P.M. – 1:15 P.M.

Tim Mason
CEO and President, Fresh & Easy Neighborhood Market™ / Deputy CEO and CMO, Tesco PLC

Tim Mason was appointed Director of Tesco PLC in 1995, CEO and President Fresh & Easy in January 2006, and Deputy CEO and CMO of Tesco PLC earlier this year. His job duties have included responsibility for Tesco´s United Kingdom marketing, property acquisition and development and online presence with Tesco.com. He has held the position of Marketing Operations Director of Tesco Stores Ltd, Chairman of Tesco Ireland as well as positions in retail operations and buying.

Come hear Tim Mason´s unique perspective on 21st century retailing for 21st century customers as the CEO of Fresh & Easy Neighborhood Market and Deputy CEO of UK-based Tesco, the 3rd largest retailer in the world. Mr. Mason will discuss how the retailer is keeping its pulse on customers in the ever-changing retail landscape and how he is applying it to Fresh & Easy.

Retailer Spotlight – Tuesday, September 27, 2011 8:00 A.M. – 9:00 A.M.

Kevin Kelley, Principal, Shook-Kelley

So Where Do We Go From Here?
For most of our careers, the world of business, retail, food, consumers and store design has seemed rather understandable, if not predictable at times. However, with the broad integration of the internet, the increased number of outside players, changing consumer behaviors and the recent Great Recession, the grocery store industry now appears to be operating in a radically different context and climate. What worked for us in the past may not be as effective in the future. And as much as we may hate to confront it, there comes a time in all industries when we must fundamentally reconsider how we go to market and how we create value for consumers. According to Kevin Kelley, that time is now for the grocery industry.

Kevin Kelley is responsible for brand strategy and conceptual design with clients in retail, restaurant, grocery, CPG and leisure destination businesses. For the last 20 years, he has led a team of designers, business strategists and social scientists in an effort to study how retail environments affect behavior and how grocery stores can convene people in more meaningful ways beyond price. As a self proclaimed "anti-architect," Mr. Kelley´s specialty is getting inside the minds of consumers and determining how the physical environment affects a consumer´s choices, comfort level, retention and purchasing behaviors.

During this provocative session, Mr. Kelley will take you on a guided tour of the various ways of going to market, creating value for consumers, convening consumers in physical places and surviving this new world of intense competition.

General Session – Monday, September 26, 2011 8:00 A.M. – 10:00 A.M.

Michael Tchong, Founder & Trend Analyst, Ubercool Inc.

Social Revolution: How Social Media Are Reinventing Our World
The unrest in Egypt was just the beginning. The revolution quickly spread to the Middle East and North Africa. Then came upheavals in Michigan and the Jasmine movement in China. Social media are reshaping how consumers interact with one another, with brands and governments. With more than 600 million people on Facebook, our media and marketing worlds are being deluged by a wave of change.

Michael Tchong is the founder of five media and technology start-ups. He has helped pioneer such sweeping changes as desktop publishing, personal information management, Internet research and online marketing. Michael´s ability to identify emerging trends early was refined during a career that began at some of Madison Avenue´s most prestigious ad agencies and he leverages his expertise in marketing, media and technology to help audiences grasp how massive waves, dubbed "Ubertrends," are reshaping society.

Follow along as he takes you on a roller-coaster ride through the social media landscape and reveals how the new social dialog is uprooting society. This insightful tour covers such leading-edge topics as fan pages, social analytics, control panels, hash tags, link tracking, social APIs, location-aware marketing, social intelligence and the social graph.

Pre–Conference Session – Sunday, September 25, 2011 4:30 P.M. – 5:30 P.M.

Ken Fenyo, CEO, YOU Technology, Inc

Shopper Evolution: How Digital, Social and Mobile are Transforming Retail Marketing
Shoppers are using the Internet, social networks, mobile apps and other digital tools to compare prices, find deals, and make smarter shopper decisions. How can grocery retailers and vendors take advantage of these trends to improve marketing effectiveness and better engage today´s connected shopper?
Topics to discuss:

• Key shopper trends
• What are leading retailers doing
• What can retailers (and their vendors) do to get going, including:
• Digital coupon centers and mobile apps
• Collaborative digital merchandising and shopper marketing events
• Personalized marketing using purchase data and emerging data such as location, social graph, etc.

Ken Fenyo is CEO of YOU Technology, a leading provider of digital coupons and promotions. YOU Technology´s digital marketing platform helps brands and retailers impact purchase decisions by reaching consumers online, in store, and on the go. Prior to joining YOU, Mr. Fenyo was VP Loyalty for Kroger, a $70B Fortune 25 grocery retailer with 2,500 stores and over 50 million customers. While at Kroger, he led loyalty marketing, digital marketing, pricing, and consumer insights and analytics. Earlier in his career, Mr. Fenyo started a venture-funded e-commerce technology provider and served as a senior consultant with McKinsey & Company and Prophet Brand Strategy, where his clients included Harrah´s Entertainment, Time Warner, Dell, and HP. Ken has degrees from Harvard Law School and Stanford University.

Concurrent Sessions – Tuesday, September 27, 2011 8:00 A.M. – 9:00 A.M.

Julie O´Donnell Vice President Client Services, Scarborough Research

Understanding the Dynamics of the California Grocery Shopper

Working Moms, Super Greenies, Diversified Latinos, Local Socials. These are just some of the consumer groups that live, shop and thrive in California. Understanding their lifestyles, demographics, media consumption, coupon usage and retail patterns is key to developing successful marketing.

In this session, Julie O´Donnell will discuss the distinctiveness of the California grocery shopping public – locally and regionally. She will highlight specific consumer groups ”to watch” in the marketplace, and talk about their diversified lives utilizing consumer shopping data from Scarborough Research. Scarborough, a market research company, has been measuring grocery shopping patterns of U.S. consumers for 30 years, and tracks where people shop and how much they spend. During this presentation, these grocery shopping basic details will be cross-referenced against other information Scarborough measures on Californians – media usage, personal activities e njoyed, and others, to paint a clear picture of the grocery market in the state.

Julie leads Scarborough´s Stat Shop/Client Service Division. She has 24 years of experience in the research world including 17 years with Arbitron/Scarborough. She joined Arbitron/Scarborough in 1994 as an Account Trainer for the Eastern radio division, later assuming the role of Client Service Manager for Scarborough. She currently leads the Stat Shop/Client Service Division of Scarborough and works with clients across all media, agency and advertiser sectors to address their unique needs nationwide. The client service division, under her leadership, advises and guides clients through scenarios that demonstrate competitive advantages through: multi-cultural targeting, sponsorship and event marketing, competitive profiling, co-branding and promotional partnerships, channel analys is and media strategy development.

Concurrent Sessions – Tuesday, September 27, 2011 8:00 A.M. – 9:00 A.M.

Keri Askew-Bailey
Vice President of Government Relations, California Grocers Association

Deep Blue California
The nation swings red and California gets a deeper shade of blue. What gives? Come find out why the political currents moving California are so different than the rest of the nation. CGA´s Vice President of Government Relations shares some stories from the trenches of "who-knows-who" and "who-owes-what-to-who" that shapes California´s policies as well as how CGA navigates these shark–infested waters on behalf of your business.

Keri Askew Bailey has led CGA´s Government Relations Department since 2009. She previously lobbied in both California and Nevada for three years for the California and Nevada Credit Union Leagues. Prior to beginning her career as an advocate, Askew Bailey spent thirteen years working in the California State Assembly as a policy analyst for a variety of lawmakers. Her tenure "in the Building" included stints for both Northern California and Southern California lawmakers, completing her last five years of public service as a Chief of Staff.

Concurrent Sessions – Tuesday, September 27, 2011 8:00 A.M. – 9:00 A.M.

Share Group Discussions:

• Center Store Dynamics – Led by Phil Gentile, Senior VP, K.V. Mart
• Managing Shrink and ORC – Led by Karl Langhorst, Director, The Kroger Company
• Hispanic Consumer Trends – Led by Don Longo, Editorial Director, Stagnito Media & Hispanic Retail 360 Conference
• Store Brand & National Brand Strategies – Led by Todd Hale, Senior VP, Nielsen Company
• Small Store Formats – Led by Jim Watt, Principal, Retail Strategies